MUJI Vincom Thao Dien
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Thanh lap nam 1980, MUJI la thuong hieu ban le Nhat Ban ve phong cach song, cung cap da dang cac loai san pham chat luong va huu dung tu do gia dung, noi that, van phong pham den quan ao, my pham va thuc pham. MUJI la chu viet tat cua tu Mujirushi Ryohin trong tieng Nhat, co nghia la "nhung san pham chat luong khong nhan hieu". Dua tren ba nguyen tac "tuyen chon nguyen vat lieu," "tinh gian quy trinh" va "don gian hoa bao bi", MUJI da phat trien nhung san pham theo tieu chi don gian, chat luong va ben vung. Giong nhu chiec la ban luon chi ve phuong Bac, MUJI se tiep tuc theo duoi nhung gia tri tu nhien can ban va pho quat de huong den "mot cuoc song y nghia va ben vung cho tat ca".
